Quickly … Efficiently … Compliantly
It’s more critical than ever to identify high-quality business opportunities—quickly and efficiently—then drive them to the point-of-sale and initiate professional, compliant communications for converting them into clients. It’s equally critical to retain these clients and to maximize their value through repeat business and referrals.
An Idea Whose Time Has Come – Again!
In the past, the Mortgage Industry did not look on marketing as significant and life was easy when the boom was going on. What has most fundamentally changed is that we are back to a place where it is much more difficult to find and keep a customer. You can’t leave this to chance anymore, you need marketing experts. To win the battle for the borrower you have to have good tools provided by marketing specialists.
If you’re looking for an all-encompassing application that combines world-class technology with superior marketing capability, then you need The Turning Point’s award-winning MACH3 solution. By integrating all aspects of the marketing process in a rules-based “Business Opportunity Engine”, MACH3 powers revenue growth, enhances operational efficiency and facilitates compliance and control – creating the next level of performance and value across the enterprise.
Stephen Margrett is CEO of The Turning Point, Inc. The company’s flagship product is MACH3, a mortgage-specific CRM and automated marketing engine. With a master’s degree in consumer behavior from the University of Minnesota, Stephen has been in the field of relationship marketing for more than 25 years. In 1986, he created Europe’s first full-service, data-driven marketing agency and managed it until the mid-1990s, when he moved to the United States. He can be reached via e-mail at firstname.lastname@example.org.