Technology Spotlight: Emphasizing The Importance Of An Online Point-Of-Sale

*Emphasizing The Importance Of An Online Point-Of-Sale*
**Churchill Mortgage Profiled**

***As the battle for the borrower wages on, having a robust, user friendly point-of-sale is critical. To this end, Churchill Mortgage, a lender providing conventional, FHA, VA and USDA residential mortgages across 23 states, is now accepting online mortgage loan applications via an integrated point-of-sale solution (IPOS) provided by Mortgagebot. Here’s why Churchill made this decision:

****Churchill Mortgage is allowing online pre-approvals 24 hours a day, a timesaving convenience. This move will allow Churchill’s customers to save significant time, and be especially helpful for customers unable to discuss their mortgage during normal business hours. With the addition of online loan application acceptance, borrowers can take the first steps toward their closing at their convenience. Churchill continues to meet the preferences of its customers, whether through in-person loan application processing for borrowers who prefer face-to-face interaction, via telephone or online.

****“At Churchill Mortgage, we pride ourselves on providing exceptional customer service – regardless of communications channel,” said Mike Hardwick, president of Churchill Mortgage. “By continuing to evolve and remain at the forefront of technology, we aim to provide our borrowers with the convenience they expect when applying for a loan. I believe our new online loan application option will fulfill a need as a preferred method for some borrowers, but also provide us with a competitive edge in the market as we continue to grow.”

****Churchill Mortgage recently expanded into several new markets over the last year, opening five new branches in Mt. Juliet, Tenn.; Jackson, Tenn.; Murfreesboro, Tenn.; Houston, Texas; and Franklin, Ky. The lender set company records each quarter in 2011 and continues to grow loan originations. Churchill attributes much of its success to its philosophy toward working with borrowers, based around establishing a consultative, fiscally sound relationship that ensures that borrowers are placed in the appropriate mortgage loan. This commitment is further supported by the company’s endorsement with the prominent nationally syndicated personal finance radio host and author, Dave Ramsey. Churchill Mortgage is the only mortgage lender that Ramsey has ever endorsed.