Market Analysis: Keeping An Eye Out For Success

*Keeping An Eye Out For Success*
**By Tony Garritano**

***We talk too much in our industry about gloom and doom. I know, we have a lot to be gloomy about, but still. My two sons are now taking piano lessons. When I hear them playing I’m so proud. Talent and success is infectious. And of course every parent is proud of their children, but let’s put that aside for a bit. Even when it comes to business, when you see a success in the works you can’t help but smile and maybe take some things away from that story to help your business grow. Here are two such success stories:

****First, not every technology vendor is contracting. For example, Capsilon has announced its expansion into a larger facility to accommodate the company’s growth and provide extended sales services to customers. Capsilon’s new headquarters, still located in San Francisco, doubles the amount of space the company had in its previous facility. The new, more centrally located venue, enables Capsilon to further build its sales team and provide strategic partners with enhanced third-party sales support with the addition of new employees.

****“After the success of doubling monthly revenue in 2011, this expansion allows Capsilon to accommodate for future growth,” said Sanjeev Malaney, CEO of Capsilon. “Not only are we increasing staff to our direct sales team, but also bringing on additional staff dedicated to assisting the sales efforts of our partners. This opportunity allows us to better serve customers with these additional resources.”

****In addition to the expanding sales team, the new location provides space for enhanced operations and customer support staff. To head up this growth initiative, Capsilon recently added a new senior director of operations to provide executive direction and leadership for company operations and continued expansion plans.

****As an example of additional support to sales partners earlier this year, Capsilon hosted a sales partner conference to demonstrate new products and discuss industry needs and best practices to better strengthen its partnerships and boost sales efforts. Capsilon plans to host similar conferences for its sales partners throughout the year to better serve their customers.

****Also, REO Allegiance, a nationwide field service firm, announced that it has been ranked as a leading U.S. business in two different categories by DiversityBusiness.com, a website that tracks minority-owned enterprises across the country.

****“We are very proud to be recognized again alongside so many other fine businesses in New Jersey,” said Lisa Sadaoui, president and CEO of REO Allegiance. “We believe that flourishing small businesses represent the key to a thriving economy, and we thank DiversityBusiness.com for honoring businesses that contribute to economic growth.”

****REO Allegiance was ranked as a Top 100 Woman-Owned Business in New Jersey (32) and a Top 100 Privately-Held Business in New Jersey (99). This is the second year the firm has been recognized by the business award program. The awards are based on a number of criteria, including annual gross revenue and the business profile on file with DiversityBusiness.com.

****DiversityBusiness.com is one of the nation’s primary resource portals for small businesses and large organizational buyers. It is a membership-based exchange platform that facilitates contacts and communication, streamlines business processes and provides vital business news and information.

****We at PROGRESS are gearing up to give kudos, too. You won’t want to miss our Innovations Ceremony. RSVP to attend HERE. True thought leaders will be honored. It’s going to be a memorable night. Success can be infectious.

Tony Garritano
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at tony@progressinlending.com.