*Originators Reflect On The Lending Business*
**By Tony Garritano**
***New data from Hammerhouse, LLC, a national recruiting and strategic growth firm for the financial service industry with mortgage sales and leadership placement at its core, today released the results of its 2012 Loan Officer Core Business Components Survey. The online survey of several hundred current mortgage originators across the United States sought to ascertain their views on issues related to the Core Business Components of residential mortgage lending: Leadership, Culture, Business, Operations, Technology and Geography. Here’s what it found:
****To view the full survey results please visit: http://www.teamhammerhouse.com/category/market-surveys/.
****Key Positive Responses to Survey Questions:
****>> 91% of professionals survey indicated that they were “born to” do their job or “love” their job
****>> 89% believe that compensation at their firm is “fair and compliant”
****>> 89% believe that their firms meet industry service standards
****>> 89% believe their firm’s pricing is “consistent” and “competitive”
****>> 88% believe their firm consistently closes loans “on time”
****>> 88% believe the relationship is “excellent” or “acceptable” between originators, managers and leaders
****>> 85% believe that the reputation of their firm is “outstanding” or “good”
****Key Responses Indicating Room for Improvement:
****>> 32% of professionals surveyed believe that their firm’s technology “needs an upgrade”, is “inadequate”, or “hurts my business”.
****>> 28% of professionals surveyed believe that internal communications are “inconsistent”, “muddled”, “left open for individual interpretation” or essentially non-existent.
****>> 26% stated that their firms had “no” professional development program or were “on my own”
****>> 24% believe their firm leader’s vision is “unclear”-“illogical”-“disconnected” or essentially non-existent.
****>> 24% believe that originators have “insignificant”-“very little” or “no” impact on operations at their firms.
****“Lessons for the industry from this survey are clear. First and foremost, experience matters – whether we are talking sales professionals, operational personnel, managers or leaders, effectiveness and efficiency,” commented Drew Waterhouse, Managing Director and CEO of Hammerhouse. “In addition, a primary take-away for lenders from this survey is that going forward the ability to execute on business fundamentals including vision, strategy, communications, professional development and support, while also leveraging new technology, will separate the best origination firms from the also-rans.”
****Hammerhouse will release its Third Annual Survey of Originator Opinions in January 2013. This survey reaches out to mortgage loan originators’ production professional for their opinions on critical issues facing the mortgage industry and impacting their job performance.
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at firstname.lastname@example.org.