Reaching Out To Potential Home Shoppers

*Reaching Out To Potential Home Shoppers*
**New Service**

***As refinances dry up eventually, lenders are going to have to find creative ways to attract new business. One way to do that is to use technology to better educate real estate professionals and consumers about the houses on the market as early and often as possible. If this happens, more borrowers might come to the lender looking to buy a house instead of the lender having to work as hard to get new deals. For example, RES.NET, a provider of software applications connecting real estate professionals and consumers, has added a prelist functionality to its Buyer Portal, allowing prospective homebuyers using RES.NET to search properties not yet published on the multiple listing service (MLS) or listed on the market.

****RES.NET now allow agents and brokers to tag bank-owned, short sale or resale properties as prelisted homes for borrowers and investors to view before they are officially listed for sale. Then, through the RES.NET platform they can contact agents to begin the purchase much earlier in the process than otherwise possible. Each prelist property listing provides a full description of the home including features, amenities, map and photos as well as contact information for the listing agent and buyer’s agents. Prospective homebuyers can also request a showing or submit an offer directly through the Buyer Portal.

****“By adding prelist inventory to our Buyer Portal we are giving homebuyers the opportunity to easily view properties not available on other buyer or real estate websites, allowing them to get a head start contacting agents and preparing offers,” said Todd Mobraten, COO and president of RES.NET and USRES. “This feature also empowers agents leveraging our Agent Portal, as they can increase their opportunities to represent both sides of their listings and can dramatically reduce timelines for their clients.”

****RES.NET’s Buyer Portal allows potential homebuyers to streamline their transaction by searching for properties and agents, tracking properties, submitting purchase inquiries, requesting showings and easily communicating with all involved parties in real-time online. The Buyer Portal is one of RES.NET’s six portals that close the communication gaps between real estate professionals and consumers by centralizing all information and documentation.

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