*The Big Reveal …*
**By Tony Garritano**
***Last month in our monthly magazine I teased that PROGRESS in Lending was coming up with something new. In 2012 we saw the rise of a little social site called Pinterest. What’s Pinterest you might ask and what doe it have to do with what we’re doing here at PROGRESS in Lending? Here’s the story:
****Pinterest is a pinboard-style sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting.”
****As of January 2012 it was reported the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break through the 10 million unique visitor mark. comScore recorded a unique users moving average growth of 85% from mid-January to mid-February and a 17% growth from mid-February to mid-March.
****We’re not the only ones that have noticed Pinterest. At the 2012 Webby Awards Pinterest won best social media app and people’s voice award for best functioning visual design. What does Pinterest have to do with us? Well, we recently formed a lender advisory panel. Those lenders told us that they would like to read more success stories about how technology is making a difference for their peers.
****We’ve responded by creating DRIVE. What is DRIVE? DRIVE is all about sharing how you can compliantly DRIVE efficiency and bottom line results. Instead of sharing photos like Pinterest, we have launched a new website that shares short DRIVE stories in a very user friendly way that looks and feels similar to Pinterest. These short DRIVE stories will appear on the DRIVE webpage, within our daily e-newsletter and through our new DRIVE LinkedIn Group. Going even further, exclusive DRIVE stories will also appear in our free iPad app.
****So, download our iPad app and follow our DRIVE initiative through its webpage, LinkedIn and our newsletter. The more success stories that we can share, the better the industry will be. Technology makes a difference. In 2013 we are going to DRIVE that message home and hopefully improve the mortgage space. Check it out HERE.
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at firstname.lastname@example.org.