A Big Day For Three Executives

*A Big Day For Three Executives*
**By Tony Garritano**

TonyG***I usually don’t talk about new hires in my column, but today I have to make an exception. Global DMS, STRATMOR Group and MortgageFlex have all added new high-powered executives to their teams. I know these people and these companies well and I am excited to report on their new positions. First, Global DMS, a provider of Web-based valuation management software, has recruited Jody Collup as vice president of marketing. What a coup! Here’s the scoop on all three new hires:

****Jody comes to Global DMS from Calyx Software where she successfully implemented an aggressive marketing strategy that established a high-impact brand that positioned the company as the industry’s preferred mortgage technology solution for loan origination software. She is a dynamic, senior-level marketing professional with almost 20 years of experience working in all facets of marketing communications.

****“We are fortunate to have added a marketing executive of Jody’s caliber who understands the mortgage industry through-and-through and has a proven track record of successful execution,” said Vladimir Bien-Aime, chief executive officer of Global DMS. “Our organization is in a growth mode; this newly created position is a key aspect of our business strategy to expand our footprint in the appraisal management technology space.  Jody has the background, experience and drive to take our brand to new heights.”

****“I am excited to join the team at Global DMS and I look forward to helping further drive its ongoing success in the valuation management space,” remarked Collup. “The value proposition that Global DMS delivers to its clients is why they boast a 100 percent client retention rate. They are an outstanding, innovative, well-respected organization that continually develops solutions to aid lending institutions in streamlining what has now become a business-critical appraisal process. Joining Global DMS was an easy, clear-cut decision for me.”

****Second, long-time friend Lisa Springer, an executive with more than 20 years of experience in the mortgage industry, has been hired by the STRATMOR Group in the new role of practice manager. As Practice Manager, Springer is charged with ensuring that the integrity and “boutique” nature of the STRATMOR Group remains intact while, at the same time, creating improved service offerings, intellectual expertise in the form of salable white papers, case studies, survey results and peer group analyses and instilling best practices across all lines of STRATMOR’s business.

****“We are confident that her efforts will allow us to maintain the integrity and boutique nature of our firm while creating a strong foundation for our future growth,” said Matt Lind, Managing Director for STRATMOR Group. “Lisa was instrumental in building several professional services and technology companies that still serve the mortgage space, enabling them to become leaders in their fields of expertise. We are an elite team and we think Lisa will fit in here very well.”

****In her new role, Springer will provide leadership as the STRATMOR Group strives to create better market awareness; enhance customer service protocols; develop client surveys and strategic services to better serve the mortgage community; streamline proposals and project delivery processes; and improve their overall interactive communications both internally and externally.

****Previously, Springer served as EVP of Sales at Motivity Solutions, where her responsibilities included development and execution of “go to market” sales strategies for various product lines. She was instrumental in building this company through sales, leadership, and strategy.  She helped take Motivity Solutions from two customers as a startup in 2009 to the industry leader in business intelligence in the mortgage space in 2012.

****Prior to joining Motivity Solutions, Springer was EVP of Sales for an industry leading financial and technology firm. Her primary responsibilities with this firm were to drive sales strategy as well as manage and direct the resources of several teams to effectively consummate enterprise transactions. She is proficient in working with small and large organizations alike, having been the driver of successful sales initiatives to a variety of national organizations and prominent Wall Street institutions.

****“I have high aspirations and confidence that our team will continue to provide the industry with valuable, relevant peer data, executive workshops to ensure that decision makers understand how to optimize this information, actionable execution strategies, and recommendations to maximize mortgage company shareholder value,” Springer said.

****Lastly, LOS pioneer MortgageFlex informed me today that Bill Persichetti has joined their team as Vice President, Business Development. Persichetti is responsible for the identification of West Coast sales expansion opportunities and aligning MortgageFlex technology with the business needs of servicers, loan originators and correspondent lenders.

****Persichetti has over 20 years of technology sales experience with Fortune 1000 and the financial services sector. Prior to joining MortgageFlex, Bill was Vice President, Sales, at ServiceLink Commerce Velocity and Director of National Accounts at Interthinx, a national provider of risk mitigation solutions.

****Good luck to all these executives. I know that they will all be huge assets to their new companies.