Seek Out Guidance

*Seek Out Guidance*
**By Tony Garritano**

TonyG***How do you get ready for the coming purchase market? First, you get more informed. Mortgage Returns, a provider of CRM tools for the mortgage industry, has launched an upcoming educational webinar series designed to provide lenders with strategies to boost their purchase business and maximize marketing ROI.

****The information-rich webinar, entitled How to Use Mortgage Returns in a Purchase Market, takes place on Thursday, Oct. 3. Specific topics include strategies for marketing to prospects and real estate agents through your CRM and how to track and measure results to improve performance.

****“As the pace of refinancing starts to slow, lenders need to capitalize on the coming purchase market to stay competitive and continue growing revenue,” said Jim Blatt, CEO of Mortgage Returns. “Our webinars provide lenders with the strategies they need to thrive in a purchase market.”

****The webinar series is a part of Mortgage Returns’ TRUE CRM initiative, which trains lenders to leverage the more advanced features of a complete CRM system to increase the effectiveness of marketing campaigns and strengthen relationships with their customers, prospects and referral partners. The TRUE CRM Checklist can be used by originators to quickly evaluate whether or not they are using a complete or incomplete CRM.

****Those interested in attending the webinars should contact Mortgage Returns at 877-437-9100 or visit

Tony Garritano

Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at