Looking For An Edge

*Looking For An Edge*
**Lender Enhances CRM**

superior***Axiom Financial LLC, a subsidiary of PHH Corporation, has selected the Vantage Integrated Production (VIP) service to further strengthen its relationships with REALTOR referral sources. Vantage Production, LLC is a provider of customer relationship management (CRM) solutions designed to deliver superior marketing, sales and content. Here’s why Axiom make this choice:

****Axiom is one of the top performers in the PHH family of companies, and has helped its customers achieve the dream of homeownership since 1996. Axiom is using VIP to streamline and automate the marketing process across its 19 offices and to help its loan officers stay in constant contact their customers and key REALTOR referral partners.

****Developed exclusively for the mortgage industry, VIP enables lenders to meet the dual challenges of driving revenue while minimizing compliance risk. VIP is built on a common database that integrates data from across the lender’s loan origination system (LOS) and other external and internal systems. The solution provides a CRM platform coupled with advanced marketing, sales presentation and content modules.

****Brad Drew, Marketing and Communications specialist at Axiom, said, “Axiom Financial has always differentiated itself based on the attention and service that we provide to customers and referral partners. VIP’s unique referral campaigns and content enhances our ability to reach out to REALTORS, our prime source of referrals, and maintain these relationships.”

****Paul Zoukis, chief executive officer of Vantage Production, said, “Axiom recognizes the need to proactively market to REALTORS. By delivering actionable information to these referral partners, loan officers can build and cultivate profitable relationships to expand their purchase business.”