*Have You Heard Of Slideshare?*
**By Michael Hammond**
***Everyone is looking to get a leg up these days. So, here’s a tip on how a product called Slideshare can help. I read an article entitled “10 Ways Slideshare Can Benefit Your Social Media Strategy” by Susan Zinevych that was very enlightening. Did you know that 60 million visitors a month head to Slideshare? If you’re unimpressed, think about this- it’s considerably less social than other networks. While users can follow others, it’s primarily a center for information discovery. Here’s the lowdown:
****The most common tags on the network are business, market, trends, research, social media, and statistics. If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. Brand specialist David Brier recently stated in an interview with Forbes that the difference is primarily in the audience. While both YouTube and Slideshare are content-sharing hubs, consumers head to YouTube for entertainment, while Slideshare is “targeted towards professionals seeking content and information.” In other words, the website’s audience is waiting for your messages. Where are you?
****Here are some more ways Slideshare SEO and visibility can boost your content and social media strategy:
****1. Slideshare SEO Is Outstanding
****When presentations are uploaded to Slideshare, your on-slide text is quickly transcribed and indexed by Google. As a result, it’s a giant in the social media strategy for referring organic traffic from major search engines. Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined.
****Forget whatever your college professors told you about keeping the text on your presentations extra-sparse; the average Slideshare content has 24 words per silde. Keyword-optimized presentations are key to winning the race to the top of Google, so never forget about SEO optimization of your Slideshare content.
****2. It Will Help You Win a New Audience
****Despite the meteoric rise of branded content as a tool for B2B decision makers, only 58% of consumers trust corporate websites for information. Slideshare can bridge the gap in bringing your information to a new audience who might not be willing to click through to your website from Google. Todd Wheatland of Kelly Services believes journalists view Slideshare as a “neutral ground” for content discovery.
****3. It’s Multi-Media
****If you’ve been mistakenly assuming that Slideshare is all about slides, it isn’t entirely true. They remain the most-common format used on the website, but PDFs, videos, and a number of other formats are also acceptable.
****4. You Can Integrate With Google+ Hangouts
Turn your brand’s next Google+ hangout session with prospects, customers, or peers into an educational session by integrating a Slideshare presentation with your session. The two factors can integrate seamlessly within your social media strategy, providing a free and simple option for remote presentations, employee education, or mini-conferences.
****5. It’s a Well-Kept Secret
****As brands worldwide discover just how effective branded content is at driving website traffic and converting revenue, we’re in the midst of what Rand Fishkin has dubbed a “content arms race.” The brands that win are those who discover new and ingenious ways to attract attention. Slideshare still has only around 16 million registered users, which means your competitors may not be clued-in to content marketing’s best kept secret.
****Next week I’ll share five more tips about Slideshare that can help your business.
Michael Hammond is chief strategy officer at PROGRESS in Lending Association and is the founder and president of NexLevel Advisors. They provide solutions in business development, strategic selling, marketing, public relations and social media. He has close to two decades of leadership, management, marketing, sales and technical product experience. Michael held prior executive positions such as CEO, CMO, VP of Business Strategy, Director of Sales and Marketing and Director of Marketing for a number of leading companies. He is also only one of about 60 individuals to earn the Certified Mortgage Technologist (CMT) designation. Michael can be contacted via e-mail at firstname.lastname@example.org.