A Must Read

*A Must Read*
**By Tony Garritano**

TonyG***Velocify has published a free e-book for the mortgage industry designed to help originators increase sales. “The Mortgage Purchase Playbook: 7 Winning Plays from Mortgage Industry Experts” includes several key sales strategies presented at last month’s Virtual Mortgage Sales Summit and is available at no cost on Velocify’s website.

****Presented in the format of a football coach’s playbook, The Mortgage Purchase Playbook includes sales “plays” from Barry Habib of MBS Highway, Dale Vermillion of Mortgage Champions, Garth Graham of The STRATMOR Group, Gabriel Dalporto of LendingTree, and others. Plays range from how to get motivated borrowers to commit to the lending process, how to recruit referral partners to boost leads, and how to use technology to improve sales velocity and convert more borrowers. The idea behind each play originated at Velocify’s recent Virtual Mortgage Sales Summit, a day-long event in which originators from all over the country learned and shared ideas how to convert more leads into closed loans.

****“With the origination market undergoing a tremendous shift, lenders using last year’s sales techniques to win business will struggle,” said Kelly Booth, mortgage market director for Velocify. “However, at our Virtual Mortgage Sales Summit, we were treated to many innovative sales ideas that were too good not to share. This playbook gives all lenders some options to ‘score’ new business and increase their performance.”

****According to Booth, the Mortgage Purchase Playbook serves as a companion to the company’s new Engage for Mortgage Purchase solution, available as a part of its Velocify LeadManager product. Engage for Mortgage Purchase is an automated guided selling program designed to help mortgage professionals build better relationships with borrowers and real estate partners and convert more purchase leads into closed loans. “Basically, our Mortgage Purchase Playbook provides originators the strategies they need while Engage for Mortgage Purchase gives them the means to execute them,” Booth said.

****To download Velocify’s Mortgage Purchase Playbook, visit www.velocify.com/MortgagePlaybook

Tony Garritano

Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at tony@progressinlending.com.