As many of you know PROGRESS in Lending launched a new monthly newspaper called Today’s Lending Insight. The publication takes you beyond the news to give you the real scoop. Prominent journalists and industry executives gather to put the news into perspective so you can use it to grow your business. But we didn’t stop there. We wanted to continue to enhance what we’re doing here at PROGRESS so you can better use all of our content to succeed.
To this end, we updated our website. To the casual onlooker it looks like we redesigned our website and added some new features, but it is more then that. We designed the website to be responsive so you can interact with all that we have to offer on any mobile device. People have little tolerance for websites that don’t accommodate their mobile devices: For example, 74% of mobile visitors will abandon a site if it takes more than five seconds to download, according to the research cited in the following WhoIsHostingThat? infographic.
Truth be told, responsive Web design is one of the best ways of ensuring that your audience’s online experience is equally viable across mobile and desktop environments, particularly if yours is an e-commerce site.
If your company hasn’t yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are … just look at what happened over the recent Thanksgiving holiday. According to the Adobe Digital Index 2013 online shopping data, Thanksgiving Day and Black Friday saw record online sales with 1.062 billion and 1.93 billion, respectively. For the first time more than 24 percent of online sales occurred on smartphones and tablets, a record increase of 118 percent year-over-year. iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales.
How do you take advantage of this trend? Start planning for responsive Web design now.
And when planning, make sure that your website has these five critical elements, especially if you’re selling products or services online: a masthead, an image gallery, product descriptions, auxiliary information, and a footer.
For more details about those five elements, take a look at the following infographic: