The way people use the Web changes on a daily basis. When visiting banking websites and using banking software, potential and current customers have increasingly higher expectations as time goes by. People value their time, and they want technology that makes it more efficient. A frustrated customer who finds the user interface to be clunky or difficult to navigate can become a mortgage banker’s worst nightmare.
So, mortgage bankers must keep updating their technologies to meet the expectations of their customers. The evolution of frameworks to enhance how users interact with their browsers is a predictable reality. One of the key challenges faced by mortgage bankers is finding a vendor who employs the frameworks that are here to stay and has the means of implementing those technologies to well-established code bases.
In order to find out some of the core features of a marketing logistics vendor that helps mortgage bankers use technology to communicate fluidly with their users, I reached out to the folks at Velma.com, a multimedia, marketing logistics platform that provides robust database management, marketing collateral management, and a full suite of distribution methods.
The representative from Velma.com says they focus on developing technologies that are universal and scalable. That is the key. Over the last few years a number of new and exciting technologies have emerged to enhance how users interact with their browser. Having a system that works well on a PC, Tablet, or mobile device is becoming an imperative. A vendor must be able to seamlessly integrate these technologies into their software. In the end, the most important thing in a marketing vendor is the ability to easily adapt to changing customer demand.
So, what are the specific technologies you should be looking for when you are considering hiring a marketing vendor for your bank’s technology? I’ll leave you with three.
CSS3: Modularization of Cascading Style Sheets. CSS3 is very exciting because it will allow your vendor to significantly cut down on code bloat. Thinner modulated code will allow your vendor to pack their HTML with powerful features without overspending on valuable coding resources. Additionally, it will allow the vendor to deliver the features much more quickly.
HTML5: It was specially designed to deliver rich content without the need for additional plugins. The current version delivers everything from animation to graphics, music to movies, and can also be used to build complicated Web applications. HTML5 is also cross-platform. It is designed to work whether you are using a PC, or a Tablet, a Smartphone, or a Smart TV.
Obviously, there is much more to consider when hiring a vendor. For example, you need to make sure it’s a company you can trust to deliver in the clutch. But, as far as the technology goes, these three are essential. If you find a vendor excelling in their applications, they’re probably worth looking into.
About The Author
David Lykken has garnered a national reputation as a visionary, entrepreneur and business leader within the mortgage industry. He has also become a regular guest on the FOX Business News with Neil Cavuto, Stuart Varney, Liz Claman, Dave Asman and others. He has been a special guest of Governor Mike Huckabee on FOX News’ #1 weekend rated program “Huckabee”. He has appeared several times on the CBS Evening News, Bloomberg TV & radio, NPR and many radio shows. On matters related to the economy, housing and mortgage lending, David is frequently quoted in leading newspapers across the country as well as the Wall Street Journal and the New York Post. Additionally, David has his own national weekly radio program called “Lykken On Lending” that can be heard each Monday at Noon Central time by going to www.LykkenOnLending.com .
As co-founder and Managing Partner of KLS Consulting doing business as Mortgage Banking Solutions, David Lykken has over 37 years of management experience as an owner/operator with in depth expertise in real estate finance and housing. His knowledge and skills comprise a unique blend of technology and business strategy. Above all else, David loves helping business owners and executives navigate through extremely difficult business circumstances helping them overcome seemingly insurmountable obstacles while rediscovering themselves and their passion for life and living.
Dave is married, has two daughters and currently resides in the beautiful Hill Country of Central Texas near Austin, Texas. David received a bachelor’s degree in 1973 year from Pacific Lutheran University in Tacoma, Washington.