Team Offers Lenders Greater Credit Visibility

Customer relationship management (CRM) vendor vantage Production has integrated Equifax’s tri-merge credit data into its Vantage Integrated Production (VIP) platform. VIP is an all-in-one marketing, sales and CRM solution that delivers enterprise-class capabilities to lenders desiring compliant, automated marketing and CRM for improved loan origination results.

The integration of Equifax’s Credit*Hi-Lite with VIP enables mortgage loan originators (MLOs) to optimize their sales workflow, provide borrowers with immediate eligibility decisions, and present loan options in an easy-to-understand manner. Leveraging Credit*Hi-Lite in tandem with VIP, MLOs can help borrowers make the best decisions for their personal financial needs. Instant access to credit information allows lenders to approve applicants faster, reduce the risk of application fraud, decrease time-consuming manual verifications, and deliver a better experience for consumers.

“We are very pleased to enter into a relationship with Equifax for several reasons,” said Paul Zoukis, CEO of Vantage Production. “Equifax is among the premier information solution providers in financial services, and passing their stringent Security Risk Assessment process further validates the safety and integrity of our services. Most importantly, Credit*Hi-Lite allows our VIP platform clients to substantially improve their efficiency and profitability.”

“Teaming up with Vantage Production will give the lenders we work with an even deeper, more insightful view into a consumer’s financial situation,” said Craig Crabtree, SVP of Mortgage Services, Equifax. “By leveraging their platform and our robust credit information, we can empower lenders to confidently offer borrowers the terms that best suit their needs for a mortgage.”

About The Author


Tony Garritano

Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at