As borrowers look to self serve more and more, the online lending channel should be booming. So, how can lenders capture this business? First, they have to ask some hard questions, such as: How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think…
Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.
Moreover, shoppers assess a product within 90 seconds to determine whether to purchase it.
Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return.
Product reviews, too, influence online shoppers. Some 85% of consumers read online reviews for local businesses before making a purchase. “Of those, 79% trust the reviews as much as a personal recommendation,” vouchercloud writes.
To find out more about the behaviors behind online shopper clicks, check out the infographic: