As more people in the mortgage industry adopt blogging as a way to get more leads, questions remain about how to blog correctly. Keep readers coming back to your blog by regularly serving them generous portions of hearty content.
The following infographic by LinkedIn offers content ideas from the various blogging “food” groups: whole wheat and grains, vegetables, meat, desserts, and condiments.
The whole wheat and grains group includes how-to posts, repurposed content, and third-party posts. “Hearty and filling, you can quickly dish out this basic content daily,” suggests LinkedIn.
Strategic research and analysis, large content pieces, and leadership articles are part of the meat group. “These valuable time-consuming projects leave your readers begging for more,” LinkedIn claims.
Not all content needs to be so hearty, however. Content can also be lighter, “easily digestible” pieces, such as videos, graphics, and stories, which are part of the desserts group.
To find out more about the various blogging food groups and a blogging meal plan for your week, check out the infographic: