Making Real Estate Investing Easier

HomeUnion, an online, real-estate investment management firm enabling value investing in single-family rental (SFR) properties announced today that its interactive online investment website now allows investors to build property portfolios and search for individual properties based on their investing goals. This is accomplished with newly defined investment categories.

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The three new investment categories are:

>> Income: Properties that are expected to provide higher monthly cash flows with low-to-moderate appreciation.

>> Growth: Properties that are expected to achieve high appreciation with varying cash flows.

>> Balanced: Properties that have a balanced mix of cash flow and appreciation. These properties tend to carry a lower risk profile.

HomeUnion uses proprietary algorithms to filter through tens of thousands of available properties to identify prime SFR investment opportunities. On staff, local market experts with an intimate working knowledge of a particular real estate market then create a final vetted list for presentation on HomeUnion’s investment web site. Each property is assigned to an investment category based on its individual characteristics.

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“Like other investments, SFR properties differ in terms of growth and income potential. Even within the same real estate market, properties can fulfil different investment needs and can be grouped to match investors’ specific profiles,” said Don Ganguly, founder and CEO of HomeUnion. “For instance, a retiree looking for cash flow can see a list of properties that will generate better income streams; whereas a young professional looking to build wealth may be less interested in income today, but more interested in properties with higher projected appreciation rates.”

HomeUnion’s investment site allows individuals to invest in single-family real estate, an asset class that was previously not available to the casual investor. With HomeUnion’s guidance, investors choose properties that best fit their investment needs, income generation, growth, balanced or a combination of all. HomeUnion manages the acquisition for the owner and then handles the ongoing management of the property, which includes finding solid tenants and property maintenance. The site has been operational since last May.

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