The Path To Purchase


Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.

Here are the highlights from Social Media Link’s survey of its consumer influencer community. It captured data from more than 21,0000 respondents.

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“At least once a month, 83% of respondents hear about new products on social media before they hear from any other source,” states Social Media Link.

Moreover, 67% of respondents say they always or often seek out recommendations from family and close friends when gathering information about a product/brand purchase.

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To find out more about how reviews and recommendations affect the path to purchase, check out this infographic: