Lenders Need To Get This Right

Too often lenders worry more about the process and not enough about their customer. Good lenders offer great customer service. For example, United Wholesale Mortgage (UWM), the country’s No. 1 wholesale mortgage lender, has announced the creation of its Pronto team, a solutions-focused super-helpdesk aimed at providing the fastest and most streamlined client service in the industry.

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“Delivering exceptional client service is the backbone of our company,” said Mat Ishbia, president and CEO of UWM. “We are confident that our Pronto Team will set the gold standard for service industrywide.”

Pronto is a client service supergroup that is staffed with experts in every mortgage discipline to support UWM’s front line teams of account executives and underwriters. Comprised of experts in underwriting, closing, secondary marketing, AUS and closing, Pronto is on-call for brokers when additional help is needed in any facet of the loan process.

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UWM has launched a multimedia “We Have Pronto” campaign to illustrate Pronto and the major advantages it offers its nationwide network of independent mortgage brokers. In a recently released video, UWM compares the make-up of its Pronto team to a Rock n’ Roll Supergroup “where they’ve taken the best musicians from the greatest bands and put them together on one stage.”

Pronto gives brokers access to constant support and ensures that clients’ tough questions get answered, tricky circumstances get resolved, and high expectations are met in a timely manner.

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