Discounting In The Digital Age

Are discounts and coupons still relevant in today’s digital age?

Absolutely. A whopping 97% of retailers use discounting as a pricing strategy, according to the following Sailthru infographic. And 68% of e-commerce retailers find it very or extremely effective.

Moreover, 59% of digital marketers said discounts and bundles are effective for acquiring new customers, states Sailthru.

Featured Sponsors:

 

To make sure discounts are reaching the right customers at the right time in the right ways, however, marketers need to perform testing. Here are some tips:

151107-discounts-in-the-digital-age-infographic

Progress In Lending
The Place For Thought Leaders And Visionaries