Hard-sell tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
“Cross-channel marketing is quickly making aggressive, hard sales tactics a thing of the past,” states DirectBuy in its infographic.
Customers react more positively to softer tactics. “Soft-selling focuses on building relationships and creating a positive brand impression across various consumer touchpoints,” states DirectBuy.
Accordingly, the once-popular sales maxim “Always Be Closing” has become “Always Be Connecting.”
To find out more about the best sales tactics for the digital age, check out this infographic:
About The Author
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at email@example.com.