Yes, Innovation Really Matters

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I say it a lot because I believe it: Those companies that innovator will be tomorrow’s industry leaders. For example, RealtyTrac unveiled a new multi-sourced national property database named the ATTOM Data Warehouse that will be curated by ATTOM Data Solutions, a newly created parent company operating a rapidly expanding property data licensing business along with existing consumer websites.

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The new ATTOM Data Warehouse features enhanced and standardized data for more than 150 million U.S. property parcels — representing an expanded footprint that covers 99 percent of the U.S. population. The enhanced data warehouse is more than 9 terabytes and contains 13.9 billion rows of data and more than 6,000 discrete data attributes. Data available includes current and historical property tax assessor information, deed, mortgage, foreclosure, environmental risk, natural hazard, health hazard, neighborhood characteristics, and other property characteristics — all mapped to a unique ATTOM ID for each property.

“The new ATTOM ID is an innovation long-overdue in the real estate data industry, linking all property-centric data from myriad sources to one unique parcel identifier, and it’s just one example of how the new ATTOM Data Warehouse creates value for our customers and elevates our industry” said Rob Barber, CEO at ATTOM Data Solutions. “Under the new ATTOM Data Solutions brand, our mission as a company will continue to be increasing real estate transparency for businesses and consumers. That mission will be carried out in a variety of venues, including bulk file licenses, APIs and customized reports, along with our increasingly popular consumer websites.”

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The ATTOM Data Warehouse fuels predictive analytics and machine learning developed by Audantic, a Seattle-based company that provides top-tier real estate investors — those typically purchasing about 100 homes a year — with marketing lists of homeowners likely to sell.

“We’ve tried to source national property data from many places, and the ATTOM Data Warehouse is head and shoulders above the rest,” said Franklin Sarkett, CTO of Audantic, which has grown from just two clients in 2014 to now having clients in more than 200 counties. “Without the data we wouldn’t have a business.”

ATTOM’s high-quality data that is easy to ingest has been key for Audantic’s meteoric growth and 95 percent client retention rate, according to Sarkett, who previously worked as a data scientist at Facebook.

“When we’re creating machine learning models, the better the data is, the more predictive the result is. If we’re feeding in bad data or inconsistent data or incomplete data … when we go to do the actual marketing it doesn’t work,” he said, noting the ATTOM data fed through Audantic’s predictive models have produced improved results for clients. “We can eliminate 80 percent of the population and we can double or triple their results.”

About The Author

Tony Garritano

Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at tony@progressinlending.com.