A lot of mortgage technology vendors send out e-mail newsletters, but are they effective? What’s your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
“Defining your e-mail marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts,” states the following infographic by Litmus and Movable Ink.
Ask yourself what actions you want your subscribers to take, why they should care about your company, whom you’re sending the email to, and how you’ll measure its success.
“Set deadlines for each step of your production process to ensure everything is completed on time,” suggests the infographic.