Vendor Launches New Brand Identity

LoanScorecard, a provider of automated underwriting, compliance and distribution solutions, today unveiled its new brand identity and corporate website (

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The new brand identity centers on the theme of “Solutions for Intelligent Lending,” the company’s new tagline, and better conveys the evolution and expansion of LoanScorecard’s solution-focused technologies. The new imagery and redesigned website suggest how the company helps its clients grow and features a more intuitive, engaging format that allows lenders and investors to shop for solutions based on their needs.

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“Our company and our broad set of product offerings have significantly evolved over the past few years in order to meet the changing needs of our clients,” said Ben Wu, executive director at LoanScorecard. “Today, we offer banks, credit unions, TPOs, wholesalers and investors the solutions they need to not only meet today’s regulatory challenges, but also expand their businesses. We’re excited to have a brand that reflects how our intelligent solutions can help them grow.”

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LoanScorecard is a provider of automated underwriting and loan pricing solutions designed to meet today’s regulatory challenges and capitalize on today’s market opportunities. LoanScorecard Custom AUS streamlines non-agency mortgage underwriting, eliminating manual processing delays and time wasted on unqualified loans, ensuring that loans are approved and consistently documented to satisfy ATR and fair lending compliance. Custom AUS can be tailored to capture each lender’s specific credit policy and render underwriting findings that demonstrate a consistent loan manufacturing process to auditors and investors.

LoanScorecard LO Connect electronically distributes wholesale and investor products and pricing to third-party originators, providing TPOs with a real-time, interactive tool to determine borrower fit and price for non-agency programs, and enabling them to submit qualified loans to wholesalers and investors with confidence. Additionally, as the industry’s first QM engine, LoanScorecard helps institutions address CFPB regulations, rendering more than four million QM Findings Reports to date.

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