LoyaltyExpress Launches CRM App On Salesforce

LoyaltyExpress has launched MarketingCentral on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Salesforce mortgage and retail banking users can now access a custom and compliant marketing store filled with sales flyers, brochures, emails, and direct mail – all without leaving Salesforce. LoyaltyExpress provides content creation, graphic design, and PDF/print/direct mail fulfillment all from within its own facility.

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Built on the Salesforce App Cloud, MarketingCentral is currently available on the AppExchange at https://appexchange.salesforce.com/listingDetail?stingId=a0N3A00000E1i1NUAR.

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Retail banks and mortgage lenders can leverage Salesforce to access a private marketing store filled with custom content. With a simple, compliant workflow, users can dynamically create campaigns with built-in fulfillment or personalize sales materials for download as high-resolution PDFs.

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“We are very excited to bring MarketingCentral and our suite of services to our Salesforce customers,” said Jeff Doyle, CEO of LoyaltyExpress. “We have established the rigorous guidelines required to allow users to benefit from an easy-to-use service that integrates built-in APR calculators, social media, automated compliance workflows, licensing and disclaimer validations, and co-branding and audit trail management. This new app will help potential customers in the banking and mortgage space access custom marketing content.”

“MarketingCentral allows us to enhance the capabilities of Salesforce in our retail lending division,” said an executive at a top-tier retail-banking organization. “Essentially, we have removed a major barrier by integrating a mortgage-specific marketing engine to dynamically manage high-impact campaigns and marketing products with complete automation of print, direct mail, and email functionality.”

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