Most owners of small and medium-sized businesses (SMBs) say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.
The report was based on data from a survey of 500 owners of SMBs in the United States. All respondents were between 25 and 54 years old.
Some 57.6% of respondents say attracting and retaining customers is their biggest priority for 2017.
Next is reducing costs (12.6% cite it as their biggest priority).
Other top goals include improving technology infrastructure (7.8%), speeding up payments/invoicing (6.6%), better tracking workflows (6%), and reducing the amount of time spent on administrative tasks (6%).
About The Author
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at firstname.lastname@example.org.