Most owners of small and medium-sized businesses (SMBs) say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.
The report was based on data from a survey of 500 owners of SMBs in the United States. All respondents were between 25 and 54 years old.
Some 57.6% of respondents say attracting and retaining customers is their biggest priority for 2017.
Next is reducing costs (12.6% cite it as their biggest priority).
Other top goals include improving technology infrastructure (7.8%), speeding up payments/invoicing (6.6%), better tracking workflows (6%), and reducing the amount of time spent on administrative tasks (6%).