Keep Improving


In this market, or in any market really, you can’t rest on your laurels. You have to keep improving. For example, Equifax just launched its Equifax Ignite application to challenge the traditional “one size fits all approach” with an this suite of solutions that provides fast, configurable and actionable data to solve critical challenges and help drive growth strategies. Offering insights through three distinct delivery channels, this “tailored for you” approach was designed with various key users in mind – from marketing senior executives to data scientists.

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The driving force behind Equifax Ignite is the company’s established leadership in providing insights through powerful data and analytics solutions that help propel critical business decisions. Equifax Ignite embodies the company’s deep expertise in big data, specialized risk, fraud and marketing analytics, as well as its vast portfolio of directly sourced, directly measured data from the credit, finance, and telecommunications industries. Equifax Ignite delivers deep insights through an extensive data portfolio including trended data, risk scoring models and the linking and keying of disparate sets of data.

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“Harnessing the power of big data poses a tremendous challenge for businesses,” said Trey Loughran, Chief Marketing Officer at Equifax. “Whether it’s providing the latest in data visualization through an app or access to our differentiated data, advanced analytical tools, and technology, Equifax Ignite brings data to life and helps drive businesses forward by helping the end user become a data-driven organization.”

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As an example, with Equifax Ignite, a bank could leverage key insights to help assess risk at various decision points relevant to their unique goals. From more accurately targeting and screening new customers through market intelligence and alternative data, to creating risk models and monitoring risk scores over time, the user is able to access the vast array of insights available, using leading-edge analytic techniques.

“Equifax Ignite redefines access to data and speed to market,” said Prasanna Dhore, Chief Data and Analytics Officer at Equifax. “There is a paradigm shift happening: the market needs more tailored data solutions that don’t take months to deliver. Generic models aren’t relevant to many businesses’ needs and custom models and diagnostics simply take too long.  Equifax Ignite meets market demand through a frictionless process that reduces building, testing and deployment from months to days.”

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