Optimal Blue Partners With Leading CRM Player

Optimal Blue has partnered with Media Center CRM to offer a seamless and powerful prospecting tool that can be used by both mortgage professionals and their Realtor partners. Here’s why this is significant:

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The Optimal Blue/Media Center CRM partnership is a logical and timely collaboration. Borrowers and homebuyers need access to real-time pricing information to make informed decisions; which is an unparalleled strength of Optimal Blue’s technology. Likewise, mortgage professionals need a vehicle to provide this information to their customers and Realtor partners in a consistent and compelling format, and that is where Media Center CRM shines.

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“As a premier marketing CRM provider, it’s imperative that we remain at the forefront of emerging technologies,” said Dan Harrington, CEO of Media Center CRM. “Though we generally build our own system enhancements, there are instances where the smartest thing to do is partner with a firm that has the experience and is the technology leader in their space, so that our customers can enjoy the benefits of our individual strengths. Our partnership with Optimal Blue is a perfect example of that.”

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“Borrowers are demanding a more streamlined and simplified experience in every aspect of their lives, and dynamics of the mortgage process is no exception,” said Bob Brandt, Vice President of Marketing & Alliances, Optimal Blue. “Well-designed integrations between leading technology partners is the fastest and most efficient way to bring the best-of-the-best directly to the consumer.”

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