Embrace Home Loans announced the launch of its Embrace Coming Home campaign. Inspired by the dedication and commitment soldiers give to our country, the initiative seeks to provide surprise homecomings to those dealing with the hardships of deployment, reuniting at least five families in 2017.
The campaign is driven by three of Embrace’s core values including love, community and courage, and the company looks to give back to military families who embody all three. Any member of the public is eligible to visit Embrace’s website and nominate a deserving family. Once a service member and their family are selected, Embrace will begin to arrange travel and a surprise meeting for the family in their hometown, and a day of surprises for the family will follow. Expenses for the surprise reunion will be paid by the lender, who will keep the homecomings a secret.
“Our goal is to bring happiness into the lives of those who have sacrificed so much for their country,” said Meghan Handy, customer experience manager at Embrace Home Loans. “By partnering with friends of military families, we’re excited to raise support and awareness of the sacrifices that military families make for each of us. The surprise homecomings will allow us to give back to our community in a way that is unique and memorable.”
Embrace and its employees have helped support not only military members and Veterans, but also local families in need, school supply drives, the families of active military members, and friends and families of Embrace employees who have had sudden emergencies such as a medical crisis, to name just a few. The national lender has raised thousands of dollars through its simple tradition of giving.
“While local communities are important to us and we remain dedicated to supporting them with their home financing needs, military personnel and Veterans have a special place with us,” said Handy. “As implied by our name, we ‘embrace’ the men and women that serve our country as well as their families, and we strive to improve the quality of their lives. We’re honored to bring joy to the lives of a few families across the nation this year in order to show our gratitude.”