Using Technology To Attract Borrowers

In this case, Denver, Colorado-based Reason Real Estate unveiled its new website and brokerage model this June. With new home search tools, a data-centric team, and a model based in creativity and flexibility, the firm and aims to give local home buyers and sellers an edge as the summer home buying season peaks.

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Summer and back to school time brings a fresh seasonal rush to the real estate market. With interest rates still near historic lows, and rents sky high, local buyers and property investors are expected to be out in force over the next few months of fair weather.

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To aid them in their quest Reason Real Estate has made its new website live, complete with new home search tools, access to market data and trends, and insights for investors. The easy-to-navigate portal makes it a breeze to find single family houses, condos, multifamily properties, and land for new construction homes. Right from the home page buyers will instantly see brand new Denver property listings, as well as those which have just reduced prices. Find it online at There is also a free mobile app which can be downloaded from the resources section.

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Reason Real Estate specializes in serving South Metro Denver, including: Denver, Englewood, Greenwood Village, Centennial, Parker, Lone Tree, Highlands Ranch, and beyond. The boutique brokerage has differentiated itself in the city by committing to a ‘Single Agency’ approach; meaning it only represents one party in a transaction. Most area brokerages and Denver brokers will act as ‘transaction brokers’ to facilitate the buying and selling party getting together, while ceasing to be a client’s fiduciary and partner. Reason prides itself on bringing a factual approach, with top-notch negotiation talent, to get their buyer clients the right property, at the best possible terms and price, and their seller clients the maximum return on their property investment.

Broker-Owner Michael Schaffer says this approach recently “helped one client close with an immediate 15% equity gain on the purchase of a home,” and “with our attention to market intel, we can provide buyers key information like the value certain architectural differences, valuation of improvements and renovation, or how new zoning regulations or developments like the expanding presence of nearby multi-family rentals can impact them in the future.”

Michael Schaffer is a 12+ year resident of the Denver area, holds an MBA from a Top 25 ranked school, and is a former Hollywood talent agent and professional poker player and coach. Today he thrives on delivering fantastic home buying and selling experiences to Denver residents, while giving them a tenable advantage in the market.