Newsflash: marketers feel overwhelmed. According to a study by Emma, only 12% of marketers say they always meet work expectations.
The email marketing company also learned the following about marketers:
>>A whopping 64% don’t have enough the time or personnel to do the kind of marketing they would like.
>>They suffer from conflicting priorities, with nearly 50% reporting they feel more pressure to meet internal (organizational) goals than audience expectations.
>>Nearly 40% say they wish they could do more targeted marketing.
For highlights from the report and tips on how to overcome marketers’ challenges, check out this infographic: