Overcoming Challenges

Newsflash: marketers feel overwhelmed. According to a study by Emma, only 12% of marketers say they always meet work expectations.

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The email marketing company also learned the following about marketers:

>>A whopping 64% don’t have enough the time or personnel to do the kind of marketing they would like.

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>>They suffer from conflicting priorities, with nearly 50% reporting they feel more pressure to meet internal (organizational) goals than audience expectations.

>>Nearly 40% say they wish they could do more targeted marketing.

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For highlights from the report and tips on how to overcome marketers’ challenges, check out this infographic:

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