Seasoned Mortgage Professional Joins AmeriFirst Home Mortgage

AmeriFirst Home Mortgage, a division of AmeriFirst Financial Corp., announces that its premier mortgage lending team in the Southeast region of the U.S. has grown stronger with the addition of its new leader, Doug Long, a recognized mortgage industry veteran, who is serving as Southeast Divisional President.

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Charged with advancing AmeriFirst’s penetration of the Florida market, Long works from the independent community mortgage lender’s office in Winter Park, Fla.

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“Doug combines the exact qualities we look for in leaders of our company. He is an individual with the utmost integrity who understands how to successfully combine the nuances of production and marketing with exceptional organizational leadership skills to motivate his team,” said David Gahm, Co-CEO and Co-Founder of AmeriFirst Mortgage Banking Group.

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Long joins an organization comprised of over 550 professionals who recognize the important role they each play in expanding homeownership, improving local communities, and making a meaningful difference in the lives of others.

“We are assembling an incredible team in the Southeast region that has limitless potential for growth. Doug truly embodies the quality of talent we are bringing to AmeriFirst,” said Mark Jones, Co-CEO and Co-Founder of AmeriFirst. “We couldn’t be more excited to have someone like Doug serve as a standard-bearer for our organization.”

Prior to joining AmeriFirst, Long served as Executive Vice President for HomeBridge Financial Services where he oversaw branch operations after HomeBridge acquired certain assets of Prospect Mortgage, LLC, a large, independent residential retail mortgage lender. Long was the former President of National Lending at Prospect where he led a sales team of more than 800 originators and 200 branches since 2011. Before joining Prospect, Long was the co-founder of Pinnacle Financial where he helped establish Pinnacle as a top-50 lender. “I see an opportunity to replicate AmeriFirst’s culture in regions under my authority, honor their value proposition for first-time homebuyers, and assist individuals seeking FHA, VA and Conventional financing along with renovation home loans,” said Long. “I feel confident that my team will be able to back up and complement the AmeriFirst team.”

Long is a graduate of the University of Central Florida and a member of the school’s Hall of Fame.

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