Act! CRM Introduces Marketing Automation Built For The Financial Services Industry

Swiftpage, the provider of Act! CRM software has launched the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for Swiftpage and the broader financial services market, and is available in English in North America, the United Kingdom, Australia, and New Zealand this week.


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The new Act! is purpose-built for SMBs and includes rich customer management, dynamic sales pipeline management, powerful marketing automation, actionable business insights, and integrations with hundreds of business optimization applications.


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“Just like big enterprises, in order to stay competitive, small businesses are always looking for ways to improve customer engagement, drive retention, and increase loyalty through repeat business,” said H. John Oechsle, president and CEO of Swiftpage. “With the introduction of Act! Marketing Automation to the portfolio, we are now able to provide our customers with the ultimate toolset to drive business growth.”


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What’s New in Act!

Powerful Marketing Automation

Act! subscribers now have access to a single integrated platform combining CRM and marketing automation, allowing them to optimize all the ways they communicate with prospects and customers to maximize engagement and drive business growth. Act! Marketing Automation delivers comprehensive campaign management, a visual workflow designer to map out the perfect customer journey, real-time response metrics, and time-saving CRM workflow to fuse marketing and sales efforts.

Dynamic Sales Pipeline Management

Users can now manage their sales pipelines more effectively and intelligently with dynamic pipeline management tools, including an interactive sales funnel, in context KPIs, an actionable sales pipeline with drag-and-drop capabilities, and advanced filtering.

Subscriber Exclusive Enhancements

Act! delivers a number of additional valuable subscriber-exclusive enhancements driven by customers.

The Act! Growth Suite

For new users, Swiftpage’s SMB-focused Act! Growth Suite, delivers Act! Marketing Automation and Act! CRM, on a single, integrated platform, at a great introductory price. Active Act! CRM subscribers will also benefit from an introductory price when taking advantage of the new, integrated Act! Marketing Automation as a part of their current subscription.

About The Author

Tony Garritano

Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at tony@progressinlending.com.