Roostify Expands Its Advisory Board

Roostify, the San Francisco-based digital lending platform provider, announced today the addition of financial services consultant Marshall Lux to its advisory board. Lux, a distinguished consultant, advisor, and educator, brings more than 30 years’ experience in private equity to the rapidly-expanding business and reflects Roostify’s commitment to perfecting a scalable operational model and further developing an ecosystem of technology partners and strategic alliances. 


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“We are extremely excited to have Marshall join the Roostify advisory board,” said Roostify CEO and co-founder Rajesh Bhat. “Marshall’s years of experience in the financial services space, and in consumer credit in particular, has helped to establish him as a thought leader in our industry. We expect to benefit from his unique insights and perspective on the space as we continue to build products and offerings that transform the home lending space. We look forward to collaborating with Marshall to bring a superior home-buying experience to even more banks and consumers.”


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Lux said: “I’m excited to work with such a dynamic company. In just a few short years, Roostify has become a preeminent digital mortgage lending platform, radically transforming the standards of the home loan experience in its wake. I look forward to being a part of the Roostify team at this critical juncture to advance the company’s ambitious growth strategy.”


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Previously an executive for BCG, Chase, and McKinsey, Lux has completed more than 35 pro-bono projects for charities and non-profits. He is a senior fellow at Mossavar-Rahmani Center for Business and Government at the Harvard Kennedy School and his papers have been cited in the Financial Times, the Wall Street Journal and the New York Times.


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Launched in 2014 with the aim of speeding up the mortgage process and eliminating paper-bound inefficiencies, Roostify is an enterprise-class digital lending platform used by lenders across the US to accelerate, simplify, and reduce costs surrounding the origination process.