Peoples Mortgage Goes Digital

Arizona-based Peoples Mortgage selected Maxwell as their technology partner to streamline the mortgage lending process and provide a relationship-driven digital mortgage experience for the hundreds of loan officers and thousands of borrowers served by Peoples Mortgage in branch offices spanning 30 states.


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“As the status quo shifts and a seamless, digital borrower experience becomes more of a prerequisite than a preference, we knew we wanted both enterprise-grade digital mortgage technology and a true partner that could grow with us,” said Garrett Helminski SVP, Peoples Mortgage. “Maxwell, like Peoples, understands the growing importance of intuitive design and user experience for enduring success in this increasingly complex market. We evaluated 10 providers but, in the end, we knew that Maxwell would be the best digital mortgage partner to expand our ability to resonate with our loan officers, borrowers and lending partners” 


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Maxwell’s digital mortgage platform empowers mortgage lenders across the nation with a modern digital workspace that digitizes and automates the lending experience, integrating with thousands of financial institutions and leading mortgage technology providers to streamline the lending process and offer a hassle-free experience for every borrower on any device.


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“Maxwell is growing at a breakneck pace, but the trajectory of our growth is intrinsically guided by the velocity of our partnerships,” said John Paasonen, co-founder and CEO, Maxwell. “Each partnership is entirely unique. We have the rigor and flexibility to tailor the lending experience to the singular needs of their team and the borrowers they serve, and Peoples recognized how valuable that will be to empower their team and sharpen their competitive edge with borrowers.” Recently named a winner of HW’s Tech 100for the third straight year, on the heels of receiving Progress in Lending’s Innovation Award, Maxwell leverages proprietary algorithms built on its network of data providers across loans to enable lenders to accelerate the mortgage lending process from application to underwriting so loan officers can focus on the human relationship at the center of the mortgage journey. Today, hundreds of lenders across the United States use Maxwell to originate nearly $2 billion in mortgage loans each month at a closing rate 45 percent faster than the national average.


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Maxwell empowers mortgage lenders to be more connected, productive and successful by intelligently automating their workflow with homebuyers and real estate agents. The platform is used by hundreds of mortgage lenders, banks and credit unions nationwide to serve their customers. Founded in 2015, Maxwell is a member of the Mortgage Bankers Association and is proud to be built in Denver, Colorado.

Peoples Mortgage opened its doors in Arizona in 1998 with the mission of offering competitive real estate financing with unmatched service. This straightforward approach has given Peoples a solid reputation in the industry and paved the way to expand nationally. Currently Peoples is licensed to offer home financing in 35 states. They are committed to providing exceptional customer service via constant communication, offering an extensive product list with competitive pricing and an easy and efficient loan process. Through the ups and downs of the real estate industry, Peoples has maintained a solid foundation and kept responsible lending practices. Therefore, they have been able to help tens of thousands of customers in a time when many lenders could not. Today, the Peoples family has grown to over 500 elite team members in 33 branches across the county.