Mortgage Tech Vet Joins CRM Provider

OptifiNow announced today that Mr. Linn Cook has joined the organization to lead the sales of their cloud-based sales and marketing platform. In his role as Vice President of Sales, Cook will be responsible for engaging businesses to generate new revenue growth as the company expands.


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OptifiNow is a comprehensive platform of sales and marketing software solutions and is known for delivering custom configured solutions for companies in a variety of industries. The company has found success in the mortgage lending industry because of its flexibility in supporting all types of lending channels including retail, wholesale, consumer direct and the emerging reverse lending market.


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“We are rapidly expanding our presence in the mortgage lending industry,” said John McGee, founder and CEO of OptifiNow. “Linn is a great addition to our team and has the experience and knowledge of mortgage lending that will allow us to raise OptifiNow’s visibility and present our unique value proposition to the mortgage industry.”


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Cook brings 20 years of experience in mortgage and finance technology, having managed loan origination systems, automated underwriting systems and pricing technology. He served in leadership positions at MeridianLink, Inc. where he was responsible for sales and marketing of the LendingQB and PriceMyLoan products, as well as the flagship Mortgage Credit Link system. He has experience working with hundreds of independent mortgage banks, community bank, credit unions and mortgage brokers nationwide.


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 “I am excited to join the OptifiNow team. Their unique combination of innovative technology and consultative customer support aligns with my career in the mortgage technology industry. I believe OptifiNow’s cross channel approach to the mortgage industry is a great benefit to the industry and will allow lenders to manage the entire business in new and better ways,” Cook said.