Vendor Launches Dynamic Demand Generation Program

Monster Lead Group, a provider of direct marketing technology, data, and creative that drives mortgage lending growth, is proud to unveil its new offering called The Monster Way.  The Monster Way is an 8-week dynamic demand generation program for lenders looking to scale their business dramatically. 


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The Monster Way combines leading-edge technology, advanced data solutions with direct marketing, sales process automation, and call training into a scalable business model delivered by Monster’s team of experts. Many of the lenders who implemented individual aspects of this program have realized record-breaking revenue, contributing to more than $10 billion in originations in 2019 alone.  For the first time, these individual elements have been combined in a revolutionary manner to deliver radical growth.


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“It’s about transforming direct marketing and traditional selling from demand fulfillment, (which is basically marketing and selling rates), to demand generation.  Demand generation is all about dynamically solving a problem for the borrower and becoming their trusted expert,” said Ken Bartz, CVO. “The long-term survival of mortgage lenders will depend on a lender’s ability to develop and keep relationships with borrowers. That’s ultimately the real results of implementing The Monster Way.” 


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From the first week of The Monster Way, MLOs learn how to change their conversations to position themselves as trusted advisors to the borrower, instead of just trying to take an application. Once mastered, this technique results in higher conversion rates from the inbound calls generated by Monster’s direct mail marketing. By week eight, production managers see teams increase their conversion rates by as much as 50%. 


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At the end of 8 weeks, MLOs “graduate” and Sales Managers receive a Monster Playbook with their tailored scripts, templates, and training materials. The marketing campaigns continue with additional business benefits to the client for as long as they continue marketing with Monster.  

“Where preparation and opportunity intersect is what others called luck. The Monster Way and what we do here brings together preparation and opportunity, so you no longer need to get lucky,” stated Bartz.

This is a step forward for mortgage professionals who are looking for a solution that can scale and help them reach their full earning potential.