Sun West Mortgage Cites CRM Platform Flexibility For Successful Multi-Channel Implementation
Sun West Mortgage Company (Sun West) has launched OptifiNow’s cloud-based CRM and marketing automation platform for wholesale, distributed retail and their all new Home Buyer Connect (HBC) mortgage lending channels, demonstrating multi-channel flexibility that simplifies sales and marketing management for the Southern California-based lender. Featured Sponsors: “Supporting multiple lending channels is a challenge for […]