*Beating The Competition*
***Let’s think for a moment about Superman. Do any of you believe that simply donning glasses and a suit made Clark Kent completely indistinguishable as Superman? No. He still looked like Superman. Just as this may seem obvious to you, it may still escape your attention that the key to beating your competition is not really a secret. It’s written in the script, too. To win in the mortgage business you need the right tools to be efficient—and you need to use those tools to save yourself time and energy you can use to do other things. Provide better customer service, focus on revenue generating marketing activities, stay in control of your pipeline no matter where you are, spend more time with your family—that’s what you can do when you get your processes automated and efficient. It’s the efficiency that what will set you apart, get you more referrals and allow you to grow your business.
Ted Hicks is the Director of Product Management at Calyx Software. He started working for Calyx over 4 years ago and is responsible for the research and design of all Calyx products including all issues related to compliance and forms. Ted has spent the last 14 years working as a product management professional in small and large firms providing enterprise software solutions across a variety of industries including Siebel Systems (now Oracle), Aspect Telecommunications, and Epiphany.