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Getting More Business

There is a lot of talk about how to get more business. Specifically, more and more lenders are using technology to reinvent the point-of-sale, but that’s not enough. To go further, the industry has to come together to stretch beyond just the point-of-sale. Here’s one way to start that dialogue:

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Join the California MBA on October 3rd at 11 am (PST) for a FREE webinar: “Learn to Win More Opportunity and Close More Loans,” presented by the California MBA’s Mortgage Technology & Marketing Committee (MTAM).

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This FREE webinar will cover the following topics: How to convert attention into interest, present with power, and elevate your skills.  Presenters include Greg Pettersen, Marketing Manager, Residential Wholesale Mortgage, Inc.; and Bill Bodnar, SVP, Sales, Vantage Production, and John Seroka, Committee Chairman, Seroka Brand Development.

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The URL link to register for the webinar is: https://attendee.gotowebinar.com/register/8659706686770656001

About The Author

Tony Garritano
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at tony@progressinlending.com.

Here’s What You Need To Know About Mobile Tech …

The California Mortgage Bankers Association’s (California MBA) Mortgage Technology & Marketing Committee (MTAM) is hosting a free webinar on April 18th at 11 am (PDT) featuring a dynamic presentation by Sam Mallikarjunan, Marketing Fellow with HubSpot. The presentation is entitled “How to Win on Mobile…Or Be Ready to Lose Your Audience” and will cover the following topics:

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>> Why does mobile matter?

>> What’s included in a mobile strategy?

>> How do you measure the success of a mobile strategy?

“Companies who do not embrace a mobile-first world will not survive the coming years. The brand experience has been decentralized from the brick-and-mortar, telephone, and website,” said Mallikarjunan. “Consumers now expect a cohesive, value-added relationship in whatever channel and at whatever time is convenient for them. Consumers take the path of least resistance and most value, and will flow to whoever delivers.”

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“Lenders and companies in the real estate finance space need to understand that mobile web browsing has overtaken desktop,” said John Seroka, Principal with Seroka Brand Development, and the committee’s co-chairman. “This means that if we are going to meet the needs of consumers, we need to think deeply about the mobile experience throughout the entire buyer path from driving initial awareness through conversion and beyond.”

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The webinar is free and open to all mortgage industry professionals, and registration information is available at www.CMBA.com/mtam, or by clicking here. For more information, please call (916) 446-7100.

About The Author

Tony Garritano
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at tony@progressinlending.com.