*The Path To A Better Process*
**By Tony Garritano**
***As the mortgage industry looks to improve its process, the need for tightly integrated systems and processes arises. Oftentimes this means leaning on a specialist to create the right level of seamlessness. For example, PROGRESS has learned that through a strategic partnership with TeraVerde Management Advisors (TVMA), a consulting and technology firm that specializes in system integrations for the financial services sector, The Turning Point’s MACH3 now delivers seamless integration to Ellie Mae’s LOS Encompass 360. Here’s the scoop:
****The integration offers seamless integration, end-to-end mortgage marketing automation, and extensive mortgage experience. Why is this important? While the pressure to produce remains a constant, the methods by which lenders can reach out to their prospects and customers have dramatically changed. In particular, lenders now find themselves in an environment where mortgage marketing attracts greater scrutiny than ever before, especially from the CFPB and other regulatory agencies.
****To respond to these market dynamics, The Turning Point’s MACH3 powers business performance along two key dimensions. First, MACH3 uniquely models the entire marketing process for converting opportunity into revenue. Second, MACH3’s collaborative environment leverages the expertise of all players in the process. These are two critical areas that the typical LOS does not excel in, which is why this integration is noteworthy.
****Through the efforts of TVMA, these two companies, Turning Point and Ellie Mae, are now linked for the betterment of their shared lender clients. TVMA operates two main divisions: mortgage banking and financial services support. The mortgage banking practice provides system, operational and information technology consulting to the mortgage banking industry. In short, the company provides strategic counsel for the financial services industry, including credit management, risk management, regulatory compliance and related advisory services.