Everyone in the business knows that real estate professionals and lenders need to work together to capture, retain, and grow their repeat customer base. Because there are approximately 2 million actively licensed real estate professionals in today’s digital-centric borrower market, they often have a more extensive network of valuable connections needing loan services.
No question, referral partners are essential to your ongoing success. Although you work hard to build relationships with the Realtors in your area, so does your competition. Sometimes, no matter how good you are, it’s hard to stand out.
Now, imagine walking into your Realtors’ offices and making an immediate impression by showing them an easy-to-use app you have co-branded to include their contact info and custom links. When your Realtors see the features and how the app can connect them to their buyers—and with you—they’ll be hooked. If they have a prospect in the office, you’ll probably get an introduction; which, no doubt, will be the first of many referrals to come.
Lenders tell us that using this type of app tripledtheir Realtor referrals. By giving your real estate partners a free tool that places them front and center, you add a compelling incentive to working together. They’ll be impressed how easy the app is to co-brand with their photo, their logo, their home search and buyer reviews. The reasons to work with you as a preferred lender don’t end there. SimpleNexus automatically keeps Realtors and borrowers informed through push notifications when loans hit important milestones. The notifications not only ease anxiety but also save time the loan officer would normally have to spend sending emails or returning calls regarding loan status. The end result is a shorter time to close and a transparent process for the Realtor and their buyers.
What Realtor wouldn’t want to work with a loan officer that can bring these types of benefits to the partnership? SimpleNexus makes collaboration between originators and real estate partners easy and efficient. This streamlined collaboration becomes key to delivering on the digital mortgage experience.This type collaboration results in:
CAPTURING MORE BUSINESS.
With easy-to-share features, a loan officer can quickly get the app into the hands of new Realtor partners by simply texting or emailing them a download link. Realtors can in turn share the co-branded app with new borrowers in a matter of seconds. Your ability to capture more business increases with each new share of the app. Loan officers receive notifications when each potential customer downloads the app allowing you to make contact early to lend your support.
BUILDING A PERSONAL BRAND.
Because the platform is white-labeled, your Realtors can co-brand the app with you. They can also add their own custom links, customer reviews, and property search features for a seamless mortgage process.
GAINING PROSPECT AND CUSTOMER INSIGHT.
With your shared app, Realtors have the extra insight they need to better understand their customers with visibility into loan status, calculation history, number of shares, and home search history. Your real estate partners say informed and you remain ready to lend your assistance and begin the financing process.
IMPROVING THE BUYER EXPERIENCE.
The platforms’ features work together to improve the borrower experience, which means better reviews and more referrals for you and your Realtor partners.
Originators, borrowers, and real estate partners all get real-time loan visibility, proactive communication capabilities, and transparent transactions all while knowing everything is CFPB compliant and AICPA secure.
About The Author
Joe Wilson is chief sales and marketing officer at SimpleNexus, a digital mortgage solution provider serving 15 out of the top 25 retail mortgage lenders in the US. SimpleNexus enables lenders to originate and process loans from anywhere. Loan officers can manage their loan pipeline, order credit, run pricing, and send pre-approvals— all on the go. The platform also connects loan officers to their borrowers and realtors to easily communicate and exchange data in a single location throughout the entire loan life cycle. Today, SimpleNexus serves more than 160 enterprise mortgage companies and more than 15,000 loan officers nationwide. Over 450,000 borrowers have used the app, resulting in $100B+ in transactions flowing through the platform.