*Leaders Can Stop The Downward Spiral*
**Some Are Stepping Up**
***What will it take to get our industry back? Surely the answer is not more regulation or government intervention. I think we can all agree on that. The answer is people. But not just any people, we need true leaders. These leaders will step up and step out to make the process better. Here are two examples of people making a difference:
****First, Elizabeth Green, an industry expert in valuation technology and data has accepted a post as Industry Liaison for the Appraisers Guild of America (AGA). Green is a strategist, solutions architect, speaker and valuation advocate. A recognized mortgage technology veteran in software product leadership for solutions in residential property valuation, loan origination, mortgage servicing and secondary marketing, Green is helping to foster a new level of understanding in property valuation and collateral risk assessment between consumers, lenders, investors and appraisers.
****“The industry is struggling to adapt to an increasingly complex regulatory environment and the impartial role that a real estate appraiser plays in the housing sector has never been more vital,” said Peter Vidi, president of the AGA. “The regulatory changes as implemented are leaving unintended consequences in their wake, however, and the most distressing of which is the continued decline of the residential real estate appraisal profession in the form of low fees and low quality. The profession is struggling to attract and maintain a vibrant base of qualified individuals because the fees are too low to support even a modest income.”
****“Not just as an industry but as a society, we face unprecedented challenges in residential real estate,” said Green. “I believe that the industry must find common ground on the important issues facing residential real estate valuation and collateral assessment today. The AGA has an opportunity to create a platform that fosters a positive dialog to address the concerns of consumers, lenders, management companies and appraisers. From common ground, real and positive solutions can be formed.”
****Second, good companies that are making a difference need to get the word out better about the things that they’re doing to improve the mortgage space. As a result, eLynx has hired Alec Cheung to serve as vice president of marketing. Cheung will oversee product planning and management, internal and external marketing communications, brand management, and public relations.
****“Alec is an excellent addition to our team,” said Sharon Matthews, president of eLynx. “His extensive experience in strategic planning and business-to-business marketing has created a proven track record of driving awareness, pipeline, and revenue growth. He will add important capabilities to our executive team as we continue to grow eLynx in the fast-changing and demanding business environment we live in.”
****Cheung will be based in the company’s Cincinnati headquarters. In addition to his duties related to the strategic marketing of products and solutions, he will be responsible for positioning eLynx’s growth strategy, including developing opportunities in new and existing markets.
****“This is an exciting opportunity to join a company with such experienced leadership and marketing teams,” said Cheung. “eLynx is extremely well positioned to expand its market position and I’m looking forward to the challenge of contributing to that growth.”
****Prior to joining eLynx, Cheung held a variety of high-level marketing and communications roles with Convergys over 11 years. Most recently, he was senior director of marketing responsible for assessing existing and potential markets, building relationships with key market influencers, and tracking market intelligence and customer sentiment.