April 2013: Industry Evolution


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Editor’s Note

This section discusses new data on the state of the housing recovery.

Your Voice—By George Yacik

George Yacik talks about a potential historic crash in mortgage production.

Recovery Tips—By Scott Kersnar

Scott Kersnar details how the CFPB may be coming after your social media.

Market Pulse

New data suggests that there are clear ways for companies to stand out instead of just blending in with the crowd.

Process Improvement—By Tony Garritano

Tony Garritano notes that the best-of-breed vs. end-to-end debate is all but over. And the winner is …

Future Trends—By Roger Gudobba

Roger Gudobba believes that big data is more than a matter of size; it is a way to uncover insights and opportunities.

Business Strategies—By Michael Hammond

Michael Hammond says that if your leads tend to be more marketing qualified than sales qualified, it’s probably taking longer than you’d like.

The Audacity of Change—By Claire Hernandez

Automated Solutions Inc. stresses that market change is not always a bad thing if it is handled well.

Customer Retention—By Jim Blatt

Mortgage Returns shares that lenders who are not connected to past clients may find themselves at a disadvantage.

A New Mindset
Sharon Matthews of eLynx shares her thoughts about how the view of technology is changing and what is needed to move toward and maintain a healthy mortgage market.

A Balancing Act—By Barbara Perino and Rebecca Walzak

Perino and Walzak define how to strike the right balance between automation and the human element.

LOS Shopping—By Dan Green

Mortgage Cadence notes that acquiring new origination technology is a critical decision for every lender.