Online Help For Investors

HomeUnion, an online, real-estate investment management firm enabling value investing in single-family rental (SFR) properties announced today that its investment website now provides investors with sales and rent comparables to help validate and frame value of available single family rental properties.

HomeUnion provides comps for the properties they have selected using proprietary algorithms developed by its data scientists and local-market experts. These comps allow investors to see recent sale prices and rental rates of “comparable” properties—ones of similar size, location, special features and room make-up. Sales comps are a critical element in valuing the acquisition price of investments and rent comps complete the investment picture by giving investors confidence that the property can generate the income needed to reach the projected returns.

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“Investing in SFR properties is like any other investment. People want to know that they are paying a fair price for the asset, and that the investment projections are based on real data from similar properties in a specific market,” said Don Ganguly, founder and CEO of HomeUnion. “By providing both purchase and rent comps, online, we give our remote investors a better view of both the earning potential of a property and the market where the house is located. This in turn gives them the confidence that the projected returns are sound and that the property is indeed a solid investment.”

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HomeUnion’s investment site allows individuals to invest in single-family real estate, an asset class that was previously not available to the remote or hands-off retail investor. With HomeUnion’s guidance, investors choose properties that best fit their investment needs, income generation, growth, balanced or a combination of all. HomeUnion manages the acquisition for the owner and then handles the ongoing management of the property, which includes finding solid tenants and maintaining the property.