Here’s How To Create Content To Market Your Company:

Creating content for a brand-new company or product can be challenging at times. The following infographic by CopyPress can make the process easier by guiding you through five crucial steps of planning and creating content.

The first step is to get to know your subject. What does the company do or sell? Why? What concepts does the company have for the content?

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“Identify the passion fueling their work, so you know what messages and values to express,” suggests the infographic. “Identify the buzzwords related to their industry, so you know what topics to discuss.”

The second step is to identify the company’s goal for the content. Does the company want to attract attention, educate, encourage an action, and/or generate traffic?

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To find out more about the next steps in content creation and what content to create, tap or click on the infographic.

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