People-based marketing company Signal produced an infographic predicting eight trends we’ll see in digital marketing in 2017.
A few highlights include:
>>Customer identity will underpin multichannel engagement. Over 50% of US marketers agree that expanding identity-based marketing across all channels is extremely important, the infographic explains.
>>Customer loyalty will become marketers’ top priority, as 55% of CMOs in the US are planning to implement new solutions in 2017 to grow customer relationships.
>>Customers will demand life-enhancing experiences. Marketers will be able to use the data they have to create such experiences, and they will need to find creative and rewarding ways for customers to share that data, the infographic suggests.
Here’s the full scoop on Signal’s eight predictions on 2017 digital marketing trends:
About The Author
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at email@example.com.