As lenders look to reach more borrowers and vendors look to reach more vendors, SEO is critical. It’s hard enough for marketers to keep up with email trends and shopping trends, but keep up they must. And one of the most fickle channels marketers need to follow is SEO.
In infographic below, created by web agency KOL Limited, you’ll see seven trends to watch.
User intention will be a key focus, the agency predicts, meaning that the context—and not just the keywords—of the user’s search will gain importance.
The infographic also predicts that brands will revisit the use of HTTPS in their URLs, as that extra S can hide valuable referral data.
To see all seven predictions for this year, check out the infographic:
About The Author
Tony Garritano is chairman and founder at PROGRESS in Lending Association. As a speaker Tony has worked hard to inform executives about how technology should be a tool used to further business objectives. For over 10 years he has worked as a journalist, researcher and speaker in the mortgage technology space. Starting this association was the next step for someone like Tony, who has dedicated his career to providing mortgage executives with the information needed to make informed technology decisions. He can be reached via e-mail at email@example.com.